Is your property invisible to its ideal guests?
Download The STR Visibility Audit - 8 checkpoints that show you exactly where your property's online presence is losing you bookings, and what to do about it.
The STR Visibility Audit
8 checkpoints. Brutally honest. Completely actionable.
Most STR owners have no idea where their online presence is losing them bookings. They have a great property, a listing that's live, maybe even a few five-star reviews - but they're invisible to the guests who would love them most.
This free audit walks you through 8 of the most critical things guests see before they decide to book - and gives you an honest, actionable picture of exactly where you stand.
What's inside
- Your first impression - what a stranger sees in 5 seconds
- Your brand identity - do you have one?
- Your listing photography - does it make guests feel something?
- Your Instagram presence - do you exist beyond Airbnb?
- Your content & captions - features or feeling?
- Your discoverability - can guests find you outside Airbnb?
- Your shareability - can guests tag and share their stay?
- Your direct booking path - do you own your audience?
Free instant download
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Who made this
From an STR owner who's been exactly where you are.
I'm Nikki - STR owner, brand strategist, and founder of Solarra Media. I've spent 10+ years in content creation and social media, and the last 3 working specifically with short-term rental owners who have exceptional properties and an online presence that doesn't do them justice.
When we launched our own STR, I built everything from the ground up - the name, the brand, the content strategy, the Instagram. It worked. Guests found us before they ever searched Airbnb... and we hit our Year 1 goals ahead of schedule.
Since then I've worked with STR owners across North America - luxury cabins, desert retreats, beachfront properties, wellness escapes - helping them build brands their ideal guests can feel before they ever arrive.
This audit is where every client engagement starts. It's not a generic checklist - it's the exact framework I use to identify what's working, what's invisible, and what to fix first..
Ready to do something about it
Find out where you're losing bookings.
Start with the free audit.
Download the audit, work through the 8 checkpoints, and know exactly where to focus. If you want help fixing what you find, I'm here.
Get the free audit