About Solarra Media
Your listing is just the beginning.
Your brand is what gets you booked.
Guests aren't just booking a place to sleep anymore - they're booking an experience. And in today's market, that experience begins long before they ever step through your door... it begins on social media.
With over 1 billion active Instagram users and travelers spending hours researching properties before they book, your social media presence is now one of the most powerful tools you have for attracting and converting your ideal guests.
The problem? Most STR owners are still relying solely on their Airbnb listing to do all the work. And while a great listing matters, it only reaches guests who are already on the platform, already searching, already comparing you to dozens of others.
A brand gives you something different. It puts your property in front of guests before they ever hit Airbnb - and it makes the decision to book feel like an easy one.
Own your narrative
Social media lets you control how your property is perceived - beyond the limitations of an Airbnb listing. You set the tone, the feeling, the story.
Build trust before arrival
Guests who discover you through a polished, intentional brand arrive with confidence. They've already fallen in love with the space before they pack their bags.
Drive direct bookings
A strong social presence opens the door to direct bookings - so you keep more profit, build repeat relationships, and stop depending on any single platform.
That's exactly what the Solarra Launch Package is built to do. I combine scroll-stopping visuals, intentional branding, and a done-for-you social media setup to tell the full story of your stay - from the property itself to the surrounding location and the unique guest experience only you offer.
My done-for-you approach helps you
- Stand out in a saturated market
- Fill your calendar with the right guests
- Build trust & credibility before arrival
- Unlock influencer & brand partnerships
- Create a lasting brand guests return to
- Turn your best content into ads that convert
Because when you market your vacation rental like a brand, you don't just get bookings... you create a destination people can't stop talking about.
Signature Service
The Solarra Launch Packages
Done-for-you branding, content, and social media - built around your property's unique story. Every package includes an in-person stay, professional photography and video, and full set up of a new instagram account (or optimization of an existing page if you already have one.)
Entry
The Debut
A strong foundation for owners ready to stop relying on the Airbnb algorithm and start showing up with a real brand. Everything is done for you.
What's included
- Full brand identity & reference guide
- ~50 professional photos
- ~100 video clips & drone footage
- 1 staged scene
- Instagram setup & personalized highlights
- 6 done-for-you posts & reels
- 2 story templates
- Social media reference guide
Most Popular
The Immersion
For properties ready to own their market. More time on-site means more story - deeper content, more angles, more of the moments that make a guest choose you.
What's included
- Full brand identity & reference guide
- ~100 professional photos
- ~150 video clips, drone & lifestyle
- 2 staged scenes
- Instagram setup & personalized highlights
- 9 done-for-you posts & reels
- 4 story templates
- Social media reference guide
- 1:1 support call
Flagship
The Legacy
The complete Solarra experience. Reserved for luxury properties that want a brand presence built to last years - the most expansive content bank I offer.
What's included
- Full brand identity & reference guide
- 150+ professional photos
- Listing photography included
- ~200 video clips, drone & lifestyle
- 3 staged scenes
- Instagram setup & personalized highlights
- 12 done-for-you posts & reels
- 6 story templates + Pinterest setup
- Social media reference guide
- 1:1 support call
Not sure which package is right? Fill out a project inquiry and I'll recommend the best fit based on your property, timeline, and goals.
Start your inquiryAdditional Offers
Not ready for the full package?
Start with the foundation, or add a content shoot to a brand you've already built. Both are designed to meet you exactly where you are.
Remote - no travel required
The Brand Foundation
Your complete brand identity built remotely - no shoot required. Perfect as a standalone starting point, or before adding a content package down the road.
- Property name development
- Logo design & variations
- Color palette & typography
- Mood board
- Ideal guest research
- Brand reference guide
On-site - I travel to you
The Solarra Shoot
For properties that already have a brand and social presence but need a fresh content bank. A focused shoot built around your existing identity - no branding work required.
- Professional photography
- Short-form video clips
- Drone footage
- Lifestyle & detail shots
- Staged scenes
- 3 done-for-you posts & reels
Not sure which option fits your situation? Reach out and I'll point you in the right direction.
Get in touchThe Process
How it works
You reach out
Fill out the project inquiry form. I'll review your property and goals, then we'll get on a call to map out the right package for where you are.
We build your brand
Before I ever visit, we develop your complete brand identity - visuals, voice, guest avatar, and strategy. Your content shoot is built around this foundation.
Your property comes alive
I stay on-site, capture everything - photography, video, drone, lifestyle moments - and deliver a full content bank and a launched Instagram that works for you every single day.
Meet Nikki
Strategist. Creator. STR owner.
I'm a social media strategist and content creator with a decade of experience in branding, digital marketing, and content creation - and as an STR owner myself, I understand this market from the inside out.
I know what it takes to create content that doesn't just look beautiful - it drives real results. More bookings. Better guests. Increased revenue. My background in corporate sales reporting and analytics means every strategy I build is both intentional and measurable, not just aesthetic.
I specialize in helping STR owners craft an online presence that builds genuine connection with their ideal guests - one that stands out in a saturated market and keeps working long after our time together ends.
Ready to show your property
in its best light?
Most projects book 6-8 weeks out. If you have a season or launch date in mind, now is the right time to reach out.
Start your project