PACKAGES PROJECT INQUIRY

About Solarra

Crafting how your property
is experienced —
before arrival.

I'm Nikki — a solo founder with 10+ years of marketing experience, a background in holistic nutrition, and a genuine obsession with how spaces make people feel.

When my husband and I invested in our first short-term rental, I did what I always do — I built the brand with intention. Launched the Instagram. Leaned into the content. We surpassed our Year 1 booking goals, and other STR owners started reaching out organically asking how I did it.

That was the proof of concept. Solarra was born from that moment.

I started in this space under a different name, building something real — helping dozens of STR owners across North America build brands, launch social accounts, and fill their calendars. As I grew, I knew I needed to build something fully my own.

Solarra is that. Same heart, refined vision. A brand built around the belief that every great property deserves to be seen the way it actually feels — warm, intentional, cinematic. Not like a stock photo. Not like every other Airbnb listing. Like the specific, irreplaceable experience only your space can offer.

I work with a small number of clients at a time so every project gets everything I have. If you're here, it's because you care deeply about your property. I can see it in the details you've chosen. My job is to make sure the world sees it too...

I'm based in British Columbia and travel across North America for every shoot. My background in corporate sales analytics means I don't just make things look beautiful — I build content and strategy with conversion in mind. Every decision is intentional. Every word earns its place.

By the numbers

10+
Years in social media & marketing
3
Years in the STR content space
CA & US
Clients across North America

How I work

The philosophy behind every project.

Feeling first

I lead with emotion, not features. The goal is never to show what your property has — it's to make someone feel what it's like to be there. That's what converts browsers into guests.

Intentional, always

Every photo angle, caption word, and content decision is made on purpose. I don't create volume for volume's sake. I create content that earns its place and works long after it's posted.

Premium without pretension

Elevated doesn't have to mean cold. The work I create is warm, grounded, and real — because that's what guests actually respond to. Cinematic, yes. Sterile, never.

Built for longevity

You'll leave with a brand and content bank that works for months — across Instagram, Pinterest, email, ads, and beyond. This isn't a one-and-done shoot. It's a foundation.

Data meets creativity

My background in corporate sales analytics means I think about content strategically, not just aesthetically. Every strategy I build is designed to be both beautiful and measurable.

Boutique by design

I take on a small number of projects each season — intentionally. Every client gets my full focus, from the first discovery call to the final content delivery. You are never an afterthought.

What to expect

Working together, step by step.

01

Project inquiry & discovery call

You fill out the project inquiry form and I review your property, goals, and timeline. If we're a fit, we get on a complimentary discovery call to talk through your vision and map out the right package from there.

02

Brand development

Before I ever visit your property, we build the brand foundation — guest research, visual identity, tone of voice, and strategy. This becomes the layer everything else is built around, ensuring every photo and caption feels intentional and cohesive.

03

On-site content shoot

I travel to your property and stay on-site for 2–5 nights. In that time I learn the light, the feeling, the moments that make your space what it is — and capture everything. Photography, video, drone, lifestyle, staged scenes. All built around your brand.

04

Instagram launch

I set up and optimize your Instagram from scratch — bio, highlights, branded covers, done-for-you posts and reels — and hand over your Social Media Reference Guide so you know exactly how to keep the momentum going long after we wrap.

05

Delivery & ongoing support

You receive your full content bank, brand assets, and reference guides. From there you can manage the page yourself using my guides, add ongoing social media management, or hand everything off to a social media manager — fully set up for success.

Who this is for

My ideal client.

I work with STR owners at every stage — from brand new properties about to launch to established hosts ready for a refresh. What matters isn't where you are, it's how much you care.

  • You're launching a new Airbnb and want to hit the market with a polished brand from day one
  • You have an established property that deserves a stronger online presence
  • You care deeply about the guest experience — the details, the feeling, the story
  • You understand your property is an experience, not just a listing
  • You want a done-for-you foundation — the brand, content, and launch handled — then you or your SMM take it from there
  • You value design, intentionality, and quality in everything you create
  • You're ready to stop relying solely on Airbnb and build a presence you own

This probably isn't the right fit if...

I want to be honest about who I work best with — and who might be better served elsewhere. It's not about the stage of your property, it's about the mindset.

  • Design and details don't matter much to you — it's just a rental
  • You're looking for the lowest-cost option
  • You want someone to manage your social media daily long-term
  • You're not open to investing in your property's brand presence
  • You're expecting overnight results from social media
  • You don't care much about your guests, as long as they book
A note on ongoing management — my focus is on building you a strong foundation and setting you up for long-term success. After your launch, I offer seasonal content packs to keep your feed fresh — but day-to-day social media management isn't something I provide. You'll leave with everything you need to manage it yourself or hand it to a social media manager with confidence.

Let's build something
worth experiencing.

I take on a limited number of projects each season so every client gets my full attention. If you're feeling ready, let's start the conversation.

Start your project

Most projects book 6–8 weeks out — reaching out early is always the right move.