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Is your property invisible
to its ideal guests?

Download The STR Visibility Audit - 8 checkpoints that show you exactly where your property's online presence is losing you bookings, and what to do about it.

Find your visibility gaps Understand what guests actually see Know your clearest next step 100% free - instant download

The STR Visibility Audit

8 checkpoints. Brutally
honest. Completely actionable.

Most STR owners have no idea where their online presence is losing them bookings. They have a great property, a listing that's live, maybe even a few five-star reviews - but they're invisible to the guests who would love them most.

This free audit walks you through 8 of the most critical things guests see before they decide to book - and gives you an honest, actionable picture of exactly where you stand.

What's inside

  • Your first impression - what a stranger sees in 5 seconds
  • Your brand identity - do you have one?
  • Your listing photography - does it make guests feel something?
  • Your Instagram presence - do you exist beyond Airbnb?
  • Your content & captions - features or feeling?
  • Your discoverability - can guests find you outside Airbnb?
  • Your shareability - can guests tag and share their stay?
  • Your direct booking path - do you own your audience?

Free instant download

Get the free audit

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No spam. No pitch. Just the audit — delivered instantly. You'll also receive a short email series with free STR marketing tips.

Who made this

From an STR owner who's been exactly where you are.

I'm Nikki - founder, STR owner, and social media strategist with 10+ years of experience in branding and content creation.

When my husband and I invested in our first short-term rental, I launched the Instagram from scratch and we surpassed our Year 1 booking goals. Other hosts started reaching out asking how we did it. That was the beginning of Solarra.

This audit is the exact framework I use with every client. It's not theory - it's the real checklist.

10+
Years in marketing
3
Years in STR content
CA & US
Clients across North America

I have no words to describe how much I love these photos. I have no doubt these pictures are going to get clicks and bookings — you really took the theme and ran with it. I am simply blown away.

— The Wildhaven, Broken Bow OK

Beautiful drone shots, gorgeous lifestyle photography with amazing colour grading, tons of video content for months. What I liked best was that they translated the essence and magic of my property — the thing that's hard to capture.

— Boho House, Bowen Island BC

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