Is your property invisible
to its ideal guests?
Download The STR Visibility Audit - 8 checkpoints that show you exactly where your property's online presence is losing you bookings, and what to do about it.
The STR Visibility Audit
8 checkpoints. Brutally
honest. Completely actionable.
Most STR owners have no idea where their online presence is losing them bookings. They have a great property, a listing that's live, maybe even a few five-star reviews - but they're invisible to the guests who would love them most.
This free audit walks you through 8 of the most critical things guests see before they decide to book - and gives you an honest, actionable picture of exactly where you stand.
What's inside
- Your first impression - what a stranger sees in 5 seconds
- Your brand identity - do you have one?
- Your listing photography - does it make guests feel something?
- Your Instagram presence - do you exist beyond Airbnb?
- Your content & captions - features or feeling?
- Your discoverability - can guests find you outside Airbnb?
- Your shareability - can guests tag and share their stay?
- Your direct booking path - do you own your audience?
Free instant download
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No spam. No pitch. Just the audit — delivered instantly. You'll also receive a short email series with free STR marketing tips.
Who made this
From an STR owner who's been exactly where you are.
I'm Nikki - founder, STR owner, and social media strategist with 10+ years of experience in branding and content creation.
When my husband and I invested in our first short-term rental, I launched the Instagram from scratch and we surpassed our Year 1 booking goals. Other hosts started reaching out asking how we did it. That was the beginning of Solarra.
This audit is the exact framework I use with every client. It's not theory - it's the real checklist.
I have no words to describe how much I love these photos. I have no doubt these pictures are going to get clicks and bookings — you really took the theme and ran with it. I am simply blown away.
— The Wildhaven, Broken Bow OK
Beautiful drone shots, gorgeous lifestyle photography with amazing colour grading, tons of video content for months. What I liked best was that they translated the essence and magic of my property — the thing that's hard to capture.
— Boho House, Bowen Island BC
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